{"id":327,"date":"2019-07-09T21:01:52","date_gmt":"2019-07-09T21:01:52","guid":{"rendered":"https:\/\/jupiterx.artbees.net\/lawyer\/?page_id=13"},"modified":"2022-12-21T02:00:46","modified_gmt":"2022-12-21T02:00:46","slug":"personal-branding","status":"publish","type":"page","link":"https:\/\/isabelalbeldaros.com\/es\/personal-branding\/","title":{"rendered":"MARCA PERSONAL"},"content":{"rendered":"<h1>PERSONAL BRANDING<\/h1>\n<blockquote>\n<p>\n\t\t\t\t\u201cPersonal branding is the most effective way to clarify and communicate what makes you different, special, and valuable to employers and customers \u2013and use those qualities to guide your career.\u201d \t\t\t<\/p>\n<footer>\n\t\t\t\t\t\t\t\t\t\t\t<cite> Arruda &#038; Dixson, 2007<\/cite><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%E2%80%9CPersonal+branding+is+the+most+effective+way+to+clarify+and+communicate+what+makes+you+different%2C+special%2C+and+valuable+to+employers+and+customers+%E2%80%93and+use+those+qualities+to+guide+your+career.%E2%80%9D++%E2%80%94++Arruda+&amp;Dixson,_2007&amp;url=https%3A%2F%2Fisabelalbeldaros.com%2Fwp-admin%2Fadmin-ajax.php\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tTweet<br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t\t\t\t\t<\/footer>\n<\/blockquote>\n<h3>I&#8217;m a great believer in the power of personal branding, not just as a tool for career success, but as a way to help build a life that will make you happy.<\/h3>\n<p>I won&#8217;t bore you with definitions of what personal branding is &#8211; others have done it, and probably better than I could!<\/p>\n<p>But I will tell you this, personal branding should be:<\/p>\n<ul>\n<li>\n<p style=\"text-align: left;\"><strong>Practical<\/strong><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\">What use is personal branding if you can&#8217;t apply it to your life and see results? I have read far too many books on personal branding that spent 80% of their pages convincing me it was worth doing, and then only in the remaining 20% did they tell me how to actually do it.\u00a0I like to switch that to 10% on why you should use personal branding and 90% on how to do it.<\/p>\n<ul style=\"text-align: left;\">\n<li>\n<p><strong>Easy to understand<\/strong><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Personal branding, like any business-related field, tends to use complicated language and create new and more \u201cprofessional\u201d terms for simple ideas, which generally just makes it hard to muddle through and understand. Personal branding can be intimidating, and this doesn\u2019t help! While I may use ten words where two could have worked, I make sure to keep things as clear and simple as I can.<\/p>\n<ul style=\"text-align: left;\">\n<li>\n<p><strong>Focused on building a life that works for you<\/strong><\/p>\n<\/li>\n<\/ul>\n<p style=\"text-align: left;\">A lot of personal branding content skips straight to how to present yourself online, in interviews, in ads &#8211; but that misses what I think is a key component of the whole process: figuring out who you are, what you want, and what will make you happy (what I call the &#8220;find&#8221; step). Too many people end up being very successful in careers and roles that make them miserable &#8211; personal branding done properly will make sure you&#8217;re not a miserable &#8220;success&#8221;. It&#8217;s not just for finding a job, either &#8211; it&#8217;s a tool you can use throughout your career to steer it towards happiness and fulfilment.<\/p>\n<p>I have developed a practical three step system based on the stages that you go through when building your personal brand and keeping these three principles in mind. First we have the <strong>Find<\/strong> step, focused on finding out who you are and what you want; this is the key step, since it will be the foundation on which we build. This is where we look at things like inner values, attributes, goals, and how you&#8217;re currently perceived. Once we&#8217;ve completed this, we move onto <strong>Craft<\/strong>, focused on building the materials you need to succeed, always guided by the results of the &#8220;find&#8221; stage. This is where you would build your CV, bio, achievement log and other materials. And last but not least, we move onto <strong>Communicate<\/strong>, the action step. This is where you create an action plan, implement it, and start communicating your brand and seeing clear results.<\/p>\n<p>Of course, this isn&#8217;t a once and done &#8211; often there will be a bit of a loop, checking in with Find to make sure you&#8217;re still aligned to the right goals, tweaking Craft to create new materials or update old ones, and always coming back to Communicate to take action.<\/p>\n<h2>Exercises <\/h2>\n<p>On this page you will find exercises to help you find, craft and communicate your personal brand. I also lead workshops, give lectures, and love speaking to anyone who will hold still long enough! You can learn more about that (and see some of my slides) in <a href=\"https:\/\/www.isabelalbeldaros.com\/workshops\" target=\"_self\" rel=\"noopener\">Workshops and Speaking Engagements<\/a>.<\/p>\n<p>If you have any questions, have feedback, are having trouble with the exercises or want some recommendations, feel free to <a href=\"https:\/\/www.isabelalbeldaros.com\/contact\" target=\"_self\" rel=\"noopener\">reach out<\/a>!<\/p>\n<h1>Personal Branding Steps<br \/> (&#038; Exercises)<\/h1>\n<h2>FIND<\/h2>\n<p style=\"text-align: center;\">Vision and Purpose<\/p>\n<p style=\"text-align: center;\">Values<\/p>\n<p style=\"text-align: center;\">Passions<\/p>\n<p style=\"text-align: center;\">Goals<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/92d970e9-70c9-4934-b1cc-dc8255d5aebe.usrfiles.com\/ugd\/92d970_98ea7c25231b4204ad0b51aa417ab6ea.pdf\" target=\"_blank\" rel=\"noopener\">Attributes<\/a><\/p>\n<p style=\"text-align: center;\">Perception<\/p>\n<p style=\"text-align: center;\">SWOT Analysis<\/p>\n<h2>CRAFT<\/h2>\n<p style=\"text-align: center;\">Unique Promise of Value<\/p>\n<p style=\"text-align: center;\">Short Bio(s)<\/p>\n<p style=\"text-align: center;\">Comprehensive CV<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/92d970e9-70c9-4934-b1cc-dc8255d5aebe.usrfiles.com\/ugd\/92d970_472c25a91f724b2d8c6de94bf67a0fb3.pdf\" target=\"_blank\" rel=\"noopener\">Achievement Log<\/a><\/p>\n<h2>COMMUNICATE<\/h2>\n<p>Action Plan<\/p>\n<h2>Encontrar<\/h2>\n<p style=\"text-align: center;\">Visi\u00f3n y Misi\u00f3n<\/p>\n<p style=\"text-align: center;\"><a style=\"color: #003300;\" href=\"https:\/\/isabelalbeldaros.com\/wp-content\/uploads\/2022\/10\/Valores-ejercicios.pdf\" target=\"_blank\" rel=\"noopener\">Valores<\/a><\/p>\n<p style=\"text-align: center;\"><a style=\"color: #003300;\" href=\"https:\/\/isabelalbeldaros.com\/wp-content\/uploads\/2022\/10\/Pasiones-ejercicios.pdf\" target=\"_blank\" rel=\"noopener\">Pasiones<\/a><\/p>\n<p style=\"text-align: center;\">Objetivos<\/p>\n<p style=\"text-align: center;\">Atributos<\/p>\n<p style=\"text-align: center;\">Percepci\u00f3n<\/p>\n<p style=\"text-align: center;\">An\u00e1lisis DAFO<\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<h2>Construir<\/h2>\n<p style=\"text-align: center;\">Propuesta \u00danica de Valor<\/p>\n<p style=\"text-align: center;\">Biograf\u00eda breve<\/p>\n<p style=\"text-align: center;\">CV Completo<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/isabelalbeldaros.com\/wp-content\/uploads\/2022\/10\/Registro-de-Logros-ejercicios.pdf\" target=\"_blank\" rel=\"noopener\">Registro de Logros<\/a><\/p>\n<h2>Comunicar<\/h2>\n<p style=\"text-align: center;\">Plan de Acci\u00f3n<\/p>\n<h2>GET PERSONAL BRANDING UPDATES IN YOUR INBOX.<\/h2>\n<p>Subscribe to be notified whenever I share new personal branding materials! If you sign up now, you also get my <em>Building your LinkedIn Profile<\/em> guide for free, including a checklist to help you build a first-rate LinkedIn profile, top to bottom.<\/p>\n<h1>Newsletter Subscription<\/h1>\n<form method=\"post\" name=\"New form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"327\" \/><br \/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"f98fa50\" \/><br \/>\n\t\t\t\t\t<input\n\t\t\toninput=\"onInvalidRavenFormField(event)\"\n\t\t\toninvalid=\"onInvalidRavenFormField(event)\"\n\t\t\ttype=\"text\" name=\"fields[2eae85c]\" id=\"form-field-2eae85c\" placeholder=\"Name\" data-type=\"text\"><br \/>\n\t\t\t\t\t<input\n\t\t\toninput=\"onInvalidRavenFormField(event)\"\n\t\t\toninvalid=\"onInvalidRavenFormField(event)\"\n\t\t\ttype=\"email\" name=\"fields[d0db100]\" id=\"form-field-d0db100\" placeholder=\"Email Address\" data-type=\"email\" required=\"required\"><br \/>\n\t\t\t\t\t\t\t\t\t<button type=\"submit\"><br \/>\n\t\t\t\t\t\tSUBSCRIBE<br \/>\n\t\t<\/button><br \/>\n\t\t\t\t<\/form>\n<h2>LA MARCA PERSONAL EN TU BUZ\u00d3N<\/h2>\n<p>Suscr\u00edbete para que te avise cada vez que comparta nuevos materiales de marca personal. Si te suscribes ahora, tambi\u00e9n obtendr\u00e1s mi gu\u00eda <em>C\u00f3mo crear un perfil de LinkedIn excelente<\/em> de forma gratuita, que incluye una checklist para ayudarte a construir un perfil de LinkedIn de primera clase, de arriba a abajo.<\/p>\n<h1>Suscripci\u00f3n a la Newsletter<\/h1>\n<form method=\"post\" name=\"New form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"327\" \/><br \/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"7689875\" \/><br \/>\n\t\t\t\t\t<input\n\t\t\toninput=\"onInvalidRavenFormField(event)\"\n\t\t\toninvalid=\"onInvalidRavenFormField(event)\"\n\t\t\ttype=\"text\" name=\"fields[e3ce780]\" id=\"form-field-e3ce780\" placeholder=\"Nombre\" data-type=\"text\" required=\"required\"><br \/>\n\t\t\t\t\t<input\n\t\t\toninput=\"onInvalidRavenFormField(event)\"\n\t\t\toninvalid=\"onInvalidRavenFormField(event)\"\n\t\t\ttype=\"email\" name=\"fields[d0db100]\" id=\"form-field-d0db100\" placeholder=\"Email Address\" data-type=\"email\" required=\"required\"><br \/>\n\t\t\t\t\t\t\t\t\t<button type=\"submit\"><br \/>\n\t\t\t\t\t\tSuscr\u00edbeme<br \/>\n\t\t<\/button><br \/>\n\t\t\t\t<\/form>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/isabelalbeldaros.com\/wp-content\/uploads\/elementor\/thumbs\/pexels-daria-obymaha-16841511-pvptud0pmg4muatimrpifv2t6yj1yxvsnllipyr0uc.jpg\" title=\"pexels-daria-obymaha-1684151(1)\" alt=\"pexels-daria-obymaha-1684151(1)\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>COMING SOON:<\/h2>\n<h2>MY PERSONAL BRANDING BOOK!<\/h2>\n<p><em>I&#8217;ve been working on my very own book on Personal Branding for Career Advancement for the last couple of years, a\u00a0practical guide to achieving success in the workplace. This is not how I originally planned to become an author but life takes you interesting places!<\/em><\/p>\n<p><em>If you want to know as soon as it&#8217;s out, sign up below to the Book list (I promise there&#8217;ll be no spam or other updates, just the &#8220;the book is out, let&#8217;s party!&#8221; announcement and perhaps a promo\u00a0code or two).<\/em><\/p>\n<form method=\"post\" name=\"New form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"327\" \/><br \/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"6f5e021\" \/><br \/>\n\t\t\t\t\t<input\n\t\t\toninput=\"onInvalidRavenFormField(event)\"\n\t\t\toninvalid=\"onInvalidRavenFormField(event)\"\n\t\t\ttype=\"text\" name=\"fields[1a662af]\" id=\"form-field-1a662af\" placeholder=\"Name\" data-type=\"text\"><br \/>\n\t\t\t\t\t<input\n\t\t\toninput=\"onInvalidRavenFormField(event)\"\n\t\t\toninvalid=\"onInvalidRavenFormField(event)\"\n\t\t\ttype=\"email\" name=\"fields[915a5dc]\" id=\"form-field-915a5dc\" placeholder=\"Email\" data-type=\"email\" required=\"required\"><br \/>\n\t\t\t\t\t\t\t\t\t<button type=\"submit\"><br \/>\n\t\t\t\t\t\tSubscribe Now<br \/>\n\t\t<\/button><br \/>\n\t\t\t\t<\/form>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/isabelalbeldaros.com\/wp-content\/uploads\/elementor\/thumbs\/pexels-daria-obymaha-16841511-pvptud0pmg4muatimrpifv2t6yj1yxvsnllipyr0uc.jpg\" title=\"pexels-daria-obymaha-1684151(1)\" alt=\"pexels-daria-obymaha-1684151(1)\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Pr\u00f3ximamente:<\/h2>\n<h2>\u00a1MI LIBRO DE MARCA PERSONAL!<\/h2>\n<p><em>Llevo un par de a\u00f1os trabajando en mi propio libro sobre La Marca Personal para el Desarrollo Profesional, una gu\u00eda pr\u00e1ctica para alcanzar el \u00e9xito en el trabajo.<\/em><\/p>\n<p><em>Si quieres enterarte en cuanto salga a la venta suscr\u00edbete a esta lista (prometo que no habr\u00e1 spam ni otros emails, s\u00f3lo el anuncio de &#8220;Hemos publicado el libro, \u00a1toca celebrar!&#8221; y quiz\u00e1s un c\u00f3digo promocional).<\/em><\/p>\n<form method=\"post\" name=\"New form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"327\" \/><br \/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"b8c9099\" \/><br \/>\n\t\t\t\t\t<input\n\t\t\toninput=\"onInvalidRavenFormField(event)\"\n\t\t\toninvalid=\"onInvalidRavenFormField(event)\"\n\t\t\ttype=\"text\" name=\"fields[1a662af]\" id=\"form-field-1a662af\" placeholder=\"Nombre\" data-type=\"text\"><br \/>\n\t\t\t\t\t<input\n\t\t\toninput=\"onInvalidRavenFormField(event)\"\n\t\t\toninvalid=\"onInvalidRavenFormField(event)\"\n\t\t\ttype=\"email\" name=\"fields[915a5dc]\" id=\"form-field-915a5dc\" placeholder=\"Email\" data-type=\"email\" required=\"required\"><br \/>\n\t\t\t\t\t\t\t\t\t<button type=\"submit\"><br \/>\n\t\t\t\t\t\tSuscr\u00edbeme<br \/>\n\t\t<\/button><br \/>\n\t\t\t\t<\/form>\n<h3>Isabel Albelda Ros<\/h3>\n<h5>Personal Branding Coach and Speaker<\/h5>\n<h3>Contact <\/h3>\n<p>(+44) 07721 584550<br \/>hello@isabelalbeldaros.com<\/p>\n<h3>Follow Me<\/h3>\n<p>\t\t\t\t\t<a href=\"https:\/\/twitter.com\/ialbelda\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tTwitter<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.instagram.com\/isabelalbeldaros\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tInstagram<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/uk.linkedin.com\/in\/isabelalbeldaros\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tLinkedin<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/c\/IsabelAlbeldaRos\/videos\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tYoutube<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><br \/>\n\t\t\t\t\t<a href=\"https:\/\/www.pinterest.de\/ialbeldar\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tPinterest<br \/>\n\t\t\t\t\t\t\t\t\t\t\t<\/a><\/p>\n<p>Copyright 2022 &#8211; All rights reserved<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PERSONAL BRANDING \u201cPersonal branding is the most effective way to clarify and communicate what makes you different, special, and valuable to employers and customers \u2013and use those qualities to guide your career.\u201d Arruda &#038; Dixson, 2007 Tweet I&#8217;m a great believer in the power of personal branding, not just as a tool for career success, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_has_post_settings":[],"footnotes":""},"hashtags":[],"class_list":["post-327","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Isabel Albelda Ros | Practical Personal Branding<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/isabelalbeldaros.com\/es\/personal-branding\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Personal Branding\" \/>\n<meta property=\"og:description\" content=\"PERSONAL BRANDING \u201cPersonal branding is the most effective way to clarify and communicate what makes you different, special, and valuable to employers and customers \u2013and use those qualities to guide your career.\u201d Arruda &#038; 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