Isabel Albelda Ros

Practical Personal Branding Advocate - T&T Project Manager at IBM

Work Experience

Transition and Transformation Project ManagerJuly 2017-Now

IBM (London, UK)

  • Defect and Incident and Problem Management Project Manager (T&T Service Management)

Part of the T&T Service Management team in a large T&T programme for a global telecoms customer. As part of this programme I led defect management and the upgrade of the Incident and Problem Management modules.

  • Project Manager at Capita TVL

Currently supporting the Capita project.

Graduate Business Specialist - Global Technology Services March 2015-July 2017

IBM (London, UK)

GTS Strategic Outsourcing Graduate Scheme, which involves four rotations over the course of two years.

Defect and Incident and Problem Management PM (T&T Service Management)Nov 16-Nov 17
T&T Service Management Programme CoordinatorJune 16-Nov 16
RFS Manager, SAB MillerNov 15-May 16
Programme Management Officer, Williams & Glyn (RBS)Apr 15-Oct 15

Marketing Trainee October 2013-April 2014

Human Resources Intern October 2012-July 2013

Marketing Intern (Multilevel Marketing, ACN)May 2012-July 2012

Marketing Intern  (Student Assistant)March 2012-May 2012


Personal Branding

Lecture: Personal Branding: a winning job-search strategy 11 Dec 2014

Universidad de la Rioja (Logrono, Spain)

On 11 December 2014 I gave my first lecture on Personal Branding as a job-search (and career) strategy, at the University of La Rioja. It was an enriching experience I look forward to repeating.

You can download the presentation I used in the lecture here.


Dissertation (Advertising Degree) Oct 2014


Universidad Antonio de Nebrija (Madrid, Spain)

Final Project/Dissertation: Personal Branding for Career Advancement, a step-by-step guide for achieving success in the workplace.

This project (which I'm now turning into a book) sought to address professionals in the workplace, an underrepresented group in personal branding literature, by elaborating a guide that provides clear, step-by-step instructions for personal branding within an organization, with more than 50 exercises to help any professional build their brand.

  • Project tutor: Begoña Miguel




Bachelor in Business Management and Administration 

Universidad Antonio de Nebrija (Madrid, Spain)

  • With honors in Development of Professional Skills (III)
  • Clubs: Nebrija Entrepreneurship Club​
 2011-2012 Study Abroad: International Business

San Diego State University (San Diego, CA)

  • Clubs: International Student Association, Circle K 
2009-2014  Bachelor in Advertising

Universidad Antonio de Nebrija (Madrid, Spain)

  • ​With honors in Strategic Communication Planning















Leadership & Community Service

Intercultural Ambassador Program Feb 2012 - May 2012

President of the International Student Association 2011-2012

Club de Emprendedores Nebrija (Nebrija Entrepreneur Club) 2009- 2013

Circle K International 2011- 2012



Language Skills

  • Spanish (native)
  • English (bilingual - Certificate of Proficiency in English)
  • French (basic)


  • PRINCE2® Practitioner
  • ITIL® Foundation certificate in IT Service Management
  • BCS Foundation Certificate in Agile
  • IBM Design Thinking Practitioner


My Philosophy

My phylosophy: Be the best you can be, learn all you can learn, do all you can do; life's too short for anything else.