Isabel Albelda Ros

Practical Personal Branding Advocate - T&T Project Manager at IBM

Work Experience

Transition and Transformation Project ManagerJuly 2017-Now

IBM (London, UK)

  • T&T Lead Service Management Project Manager for TSB

  • Process Implementation Project Manager for Vodafone (T&T Project Manager)

Delivering process implementation for the Vodafone/IBM joint venture to ensure the adoption of standardized processes across all Service Management areas.

  • Tooling Project Manager at a UK Distributed Network Operator (T&T Project Manager)

Delivering Tooling Optimization as part of a large T&T Programme for an electricity distribution network operator customer.

  • Infrastructure Services Transition Manager for a Global B2B events organizer

Covered a solution gap in the Infrastructure project to achieve Go Live, coordinating the transfer of client infrastructure services teams in both the UK and US to IBM and another supplier. This included managing the IBM offshore team to produce the key documentation, artifacts, KT, and ensure all issues were resolved prior to Go Live.

  • Project Manager at Capita TVL (T&T Project Manager)

Supported the T&T Programme and enabled BAU handover. This included defect management for previous Go-Live waves, managing support teams to enable deployment, and liaising with the middleware team, alongside project closure activities.

  • Defect and Incident and Problem Management Project Manager (T&T Service Management)

Part of the T&T Service Management team in a large T&T programme for a global telecoms customer. As part of this programme I led defect management and the upgrade of the Incident and Problem Management modules.

Graduate Business Specialist - Global Technology Services March 2015-July 2017

IBM (London, UK)

GTS Strategic Outsourcing Graduate Scheme, which involves four rotations over the course of two years.

Defect and Incident and Problem Management PM (T&T Service Management)Nov 16-Nov 17
T&T Service Management Programme CoordinatorJune 16-Nov 16
RFS Manager, SAB MillerNov 15-May 16
Programme Management Officer, Williams & Glyn (RBS)Apr 15-Oct 15

Marketing Trainee October 2013-April 2014

Human Resources Intern October 2012-July 2013

Marketing Intern (Multilevel Marketing, ACN)May 2012-July 2012

Marketing Intern  (Student Assistant)March 2012-May 2012


Personal Branding

IBM Careers CornerJan 2019 - Now

IBM (London, UK)

The Career Corner is a giveback initiative I created in 2019 focused on providing career advice, articles, workshops and tips on achieving success within IBM and beyond. This lets me bring my passion for helping others develop and my Personal Branding expertise to the wider IBM community.

Within the Career Corner I have organized and collaborated with several events; some key ones highlighted below:

  • Building Your Personal Brand: On the 13th March 2020 I lead a "Building Your Personal Brand" session as part of the IBM Careers Academy, where I was able to share what personal branding is with over 90 young professionals, teaching them how to identify, develop and communicate their personal brands, and helping them do this through practical exercises.
  • Online Personal Branding Workshop: created and delivered a session on Online Personal Branding for the Foundation Females Christmas Workshop, finishing with 1-2-1 LinkedIn Reviews to help attendees apply what they had learned.
  • LinkedIn 1-2-1 Reviews: to date we have been able to provide over 30 one-to-one individual profile review sessions. During each session I review their LinkedIn profile with them, help them improve it on the spot and come up with an action plan for further improvements; I also provide articles and tips to support them in this process.
Lecture: Personal Branding: a winning job-search strategy 11 Dec 2014

Universidad de la Rioja (Logrono, Spain)

On 11 December 2014 I gave my first lecture on Personal Branding as a job-search (and career) strategy, at the University of La Rioja. It was an enriching experience I look forward to repeating.

You can download the presentation I used in the lecture here.


Dissertation (Advertising Degree) Oct 2014


Universidad Antonio de Nebrija (Madrid, Spain)

Final Project/Dissertation: Personal Branding for Career Advancement, a step-by-step guide for achieving success in the workplace.

This project (which I'm now turning into a book) sought to address professionals in the workplace, an underrepresented group in personal branding literature, by elaborating a guide that provides clear, step-by-step instructions for personal branding within an organization, with more than 50 exercises to help any professional build their brand.

  • Project tutor: Begoña Miguel




Bachelor in Business Management and Administration 

Universidad Antonio de Nebrija (Madrid, Spain)

  • With honors in Development of Professional Skills (III)
  • Clubs: Nebrija Entrepreneurship Club​
 2011-2012 Study Abroad: International Business

San Diego State University (San Diego, CA)

  • Clubs: International Student Association, Circle K 
2009-2014  Bachelor in Advertising

Universidad Antonio de Nebrija (Madrid, Spain)

  • ​With honors in Strategic Communication Planning















Leadership & Community Service

Mentor Aug 2017 - Now

Intercultural Ambassador Program Feb 2012 - May 2012

President of the International Student Association 2011-2012

Club de Emprendedores Nebrija (Nebrija Entrepreneur Club) 2009- 2013

Circle K International 2011- 2012



Language Skills

  • Spanish (native)
  • English (bilingual - Certificate of Proficiency in English)
  • French (basic)


  • Mentor (IBM Badge)
  • Associate Project Manager (IBM Badge)
  • PRINCE2® Practitioner
  • ITIL® Foundation certificate in IT Service Management
  • BCS Foundation Certificate in Agile
  • IBM Design Thinking Practitioner


My Philosophy

My phylosophy: Be the best you can be, learn all you can learn, do all you can do; life's too short for anything else.